# Perceptivity Labs

> Perceptivity Labs builds AI perception systems for brands operating in
> model-mediated markets, where discovery, evaluation, and recommendation
> increasingly happen inside AI answer engines and the social feeds those
> models learn from. The platform is a closed loop of three modules: Sense
> measures how AI and social see a brand, Axon holds the brand's approved
> truth, and Studio creates the governed response and proves the lift.

We are a measurement company. This file, and this site, are meant to be read
by machines as faithfully as by people. We publish only what is true of the
current product: no fabricated customers, logos, testimonials, metrics, or
certifications, and no revenue attribution. We don't claim your revenue; we
prove every decision.

## The three modules

- **Sense**, measures how answer engines AND social see the brand. Two modules
  inside: an AEO module (answer-engine visibility) and a Social SoV module.
  Opens on a diff-oriented brief ("what changed since your last visit"), shows
  evidence with grades, confidence intervals and sample sizes, keeps a decision
  log, and ends at a suggested action with handoffs (Studio / Jira / Slack /
  Email). Sense never executes.
- **Axon**, the brand-truth module. Page-cited ingestion of guidelines,
  registers (including Intent + Guardrails), an approved-facts library owned by
  brand and legal, and a brief generator. Nothing enters Axon lights-out, a
  human confirms every register.
- **Studio**, governed execution. A brief opens written from the Sense handoff,
  strategy cited to approved facts only, a storyboard with deterministic engine
  routing, transcreation, a governance gate (brand critic, claims linter, IP
  scan, C2PA, named approver), publish, and measured proximal lift written back
  to Sense's decision log. No revenue attribution, measured lift with CI only.

## Positioning

The neutral referee: measurement independent of the media/agency/suite stack.
Early deployments are run personally by the founding team.

## Key pages

- /sense, how AI and social see your brand
- /axon, the brand truth other modules read; written to forward to legal/brand
- /studio, governed creative execution and measured lift
- /scan, request a founder-reviewed scan report (within 48 hours)
- /pilot, the eight-week, fixed-scope pilot
- /pricing, how you start: Scan, Pilot, Platform (no published prices)
- /partners, the agency design-partner program
- /security, tenancy, the human gate, no training on client data, DPDP
- /research, the measurement methodology (Share of Model, confidence intervals), published to be audited
- /articles, essays on model-mediated markets (positioning, measurement, governance)
- /blog, short field notes and build updates
- /machine-readable, the weekly brief for marketing leaders

## Glossary

Sense, Axon, Studio, Share of Model, Social SoV, suggested action, handoff,
governance gate, decision log, measured lift.

- **Forward-deployed marketing engineer**, the person who arrives with the
  platform: stands up Sense sweeps on your real category, runs your first Axon
  ingestion, operates the Studio gate alongside your team, and leaves when your
  team passes the operating checklist. Today, that is the founding team.
- **Governed marketing engineering**, building agents and automations inside
  guardrails: every agent grounded in brand truth (Axon), every action gated by
  a named approver, every claim tied to a proof.
- **Graduation**, the contractual end of forward deployment: a named person on
  your team runs the loop for four consecutive weeks without us.

## Contact

hello@perceptivity.com